It’s Time for a Change

It’s Time for a Change

Soar is proud to announce the launch of our new logo and brand identity as part of the ongoing evolution of our organization!

Our new logo reflects our mission of elevating community voice so that King County children, youth, and families are actively engaged in policies and decisions that impact their lives.

Taking a closer look, you see our logo is composed of two merging sound waves expanding upwards. These sound waves also form the silhouette of people representing the children, youth, and families we serve.

In addition we changed our brand identity! We updated our colors, website, name, and domain. All of these changes were made with careful consideration to better serve our community and partners.

We hope you like this new look and feel for Soar!

What’s New

Colors: Away with the blue, Soar is now purple, magenta, and orange! Reflecting a sunrise, we chose these colors to symbolize our commitment to “elevating community voice.”

Name: Ever wonder what the acronym of SOAR stands for? Oops it’s not one! That’s why we are officially changing our name to Soar to reduce any confusion.

Domain: To create a cohesive brand Soar’s new domain will be

Website: We are so excited about our new website! Designed with our partners and community in mind, our new website is bright, clean, and user friendly.

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